The
Institute
The
U.P. Asian Institute of Tourism is the premier institution of
tourism education in the Philippines. It is the first school
in Southeast Asia to offer a four-year degree program leading
to a Bachelor of Science in Tourism.
Its
mission is to upgrade the travel and tourism profession by providing
high quality education and training to students who will be
the industry's future managers, entrepreneurs and technical
experts.
Objectives
The
Institute performs the three basic functions of teaching, research
and extension, fulfilling the following objectives:
To develop entrepreneurs, managers and qualified staff for the
tourism industry
To assist in the development, growth and professionalization
of tourism
To
provide a realistic instructional and research laboratory for
tourism operations and management
To provide a place for the conduct of professional and technical
programs for the hospitality industry
Today,
AIT remains in the forefront of tourism education and training
in the country. As tourism becomes a global strategic agenda,
it continues its leading functions and actively maintains its
links with the various sectors of society.