| Published
• “Odd-Pricing in Selected Retail Outlets’,”
The Philippine Management Review, Vol. 4, No. 1, December 1993.
• Co-author, “Agribusiness: Philippine
Experience (Legal and Policy Notes),” National Bookstore,
1986.
• Co-author, “Principles of Marketing Management,”
A textbook on marketing published by the National Bookstore, 1984.
• Co-author, “Marketing of Abaca in Camarines
Sur and Albay,” Department of Agriculture and Natural Resources,
1969.
Unpublished
• “Ethics in Advertising: A Case
Study,” Professorial Chair
Lecture, 2005.
• “The New Male Consumer,” Professorial Chair
Lecture, 2004.
• “Brand Management,” Professorial Chair
Lecture, 2003.
• “Profile of the Filipino
Consumer,” Professorial Chair
Lecture, 2002.
• “Management Roles of Selected
CEOs,” Professorial Chair
Lecture, 2001.
• “Online Marketing,”
Professorial Chair
Lecture, 1999.
• “Business Franchising,”
Professorial Chair Lecture, 1998.
• “A Note on Direct Marketing,”
Professorial Chair
Lecture, 1997.
• “Strategies of Selected Firms in the
Philippines,” Professorial Chair Lecture, 1996.
• “A Note on Retailing in Canada,”
Professorial Chair
Lecture, 1995.
• “An Application of Factor Analysis to Bank
Customers,” Professorial Chair Lecture, 1994.
• “Mail Order Marketing: The Japanese
Experience,” Professorial Chair Lecture, 1993.
• Cases, 1992
° Commercial Bank of the Philippines
° ZAA Enterprises
° Marigold Commodities Corporation
(A) and (B)
• “Japanese Business Practices,”
Professorial Chair
Lecture, 1992.
• “Japanese Business Consumer,”
Professorial Chair
Lecture, 1991.
• “Discount Pricing in the Philippines and
Japan,” Professorial Chair Lecture, 1990.
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