| Published
• “Determinants of Toothpaste Brand
Choice in Urban Philippines.” Philippine Management
Review, vol. 12, no. 1, 2005
• Co-editor with Ana Tabunda, Philippine Management
Review, vol. 10, no. 1, 2003
• Co-authored with Tai-Wue Wang, Elvira A.
Zamora, Serafin D. Talisayon, Vivien T. Supangco and Epictetus E.
Patalinghug, “A Research Framework for Evaluating the
Competitiveness of Developing Countries: An Example of the
Philippines.” Asia Pacific Management Review. Volume 9 No.
2, 2004.
• “Determinants of Planned Versus
Impulse Buying: The Case of the Philippines”. Asia Pacific
Management Review.
Volume 9, No. 6, 2004.
• “Locating in University-Related
Technology Parks: An Exploratory Study” in Managing a
Modern University, ed. E. Garcia. Quezon City: University
of the Philippines Press, 2004.
• Editor, Teaching Notes Accompanying Cases
on Marketing Management in the Philippine Setting. Quezon
City: University of the Philippines Press, 2004.
• Editor, Teaching Notes Accompanying Cases
on Arts and Culture Management in the Philippine Setting.
Quezon City: University of the Philippines Press, 2004.
• Editor, Cases on Arts and Culture
Management in the Philippine Setting. Quezon City:
University of the Philippines Press, 2003.
• “MCO Foundation.” In Cases
on Strategic Management in the Philippine Setting, ed. E.
Roman. Quezon
City: University of the Philippines Press, 2003.
• “Repertory Philippines
Foundation, Inc.” In Cases on Arts and Culture Management in
the Philippine Setting, ed. B. Gutierrez. Quezon City: University
of the Philippines Press, 2003.
• “Planned versus Impulse Buying:
Implications to Retail Search Strategies,” paper presented to
the 8th Asia Pacific Management Conference - HongKong, Guangzhou,
China, 15-17 November 2002. Conference Proceedings. Volume
II, 471-484.
• “Manila Water Company.” In
Corporate Governance in the Philippines: A Compilation of Case
Studies on Filipino Corporations, ed. A. Quirante. Makati,
Philippines: The Institute of Corporate Directors, 2002.
• Editor, Cases on Marketing Management in the
Philippine Setting. Quezon City: University of the
Philippines Press, 2002.
• Co-authored with May Antonette F. de
la Cruz, “Vicks Throat Drops.” In Cases on Marketing
Management in the Philippine Setting, ed. B. Gutierrez. Quezon
City: University of the Philippines Press, 2002.
• “Palmolive Naturals Shampoo:
Connecting to Consumers.” In Cases on Marketing Management in
the Philippine Setting, ed. B. Gutierrez. Quezon City: University
of the Philippines Press, 2002.
• “Natasha: Building and
Motivating an Independent Sales Force.” In Cases on Marketing
Management in the Philippine Setting, ed. B. Gutierrez. Quezon
City: University of the Philippines Press, 2002.
• “Goldilocks Bakeshop, Inc.”
In Cases on Marketing Management in the Philippine Setting, ed. B.
Gutierrez. Quezon City: University of the Philippines Press,
2002.
• Consumer Behavior: Cases, Concepts
and Readings. Manila, Philippines: Helenica Books, 2001.
• “Locating in University-Related
Technology Parks: An Exploratory Study.” Philippine Management
Review, vol. 9, no. 1, 2001
• “Cooperative Exchanges among Universities
and Enterprises in the Asia-Pacific Region: The University of
the Philippines Perspective,” Paper presented to the International
Conference on Cooperation among Universities and Enterprises Across
the Asia-Pacific Region in Kaohsiung City, Taiwan, 14-15 December
2000. Conference proceedings, 2000, 43-58.
• “Return Predictability in Capital Markets:
A Review,” Working Papers No. 1, Aspects of Financial Management,
Victoria University of Technology, Melbourne, Australia, 43-60.
(ISSN 1323-6199), 1995.
• “The Capital Structure Decision: A Review
of Theory and Empirical Evidence,” Working Papers No. 1,
Aspects of Financial Management, Victoria University of Technology,
Melbourne, Australia, 123-144. (ISSN 1323-6199), 1995.
Unpublished
• “Retail Search Strategies for
Personal Care Products in Metro Manila, Philippines,” Faculty
Grant Paper, University of the Philippines, College of
Business Administration, 2001.
• “The Determinants of Technology
Park Locator Decision,” Commissioned by UP Vice President
for Development for the UP Science and Technology Park Planning
Committee, 2001.
• “Communicating to the Consumer Through Packaging
Design,” Discussion Paper No. 2001-01, College of Business
Administration, University of the Philippines, 2001.
• “A Review of Mathematical Brand Choice Models,”
Discussion Paper No. 1999-05, College of Business Administration,
University of the Philippines, 1999.
• “The Dynamics of Brand Choice Behavior in
Selected Personal Care Products in Urban Philippines,” Unpublished
DBA Dissertation, Victoria University of Technology, Melbourne,
Australia, 1998.
Awards
• Gawad Chanselor awardee as "Pinakamahusay
na Administrador", 2005
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