» BUSINESS ADMINISTRATION «
ARTURO BENEDICTO M. ILANO
artilano@i-manila.com.ph

Assistant Professor
EDUCATION:
MBA, 1992
University of the Philippines, Diliman
B.S. Economics, 1988
University of the Philippines, Diliman
FIELD OF EXPERTISE:

Marketing Strategy / Brand Management / Business Policy

RECENT RESEARCH AND PUBLICATIONS:

Published

“The Philippine Telecoms Sector,” in Analysis of Selected Philippine Industries, Vol. 1, R. Rodriguez & M. Albarracin (eds.). Quezon City: UP Press, 2005.

Co-author with E. A. Zamora, “An Optimal Sequencing Algorithm for a Multi-Product Assembly Line,” Journal of Operations Research, 1993.

Unpublished

“Perception and Distribution: The Case of the Philippine Mutual Funds Industry.”

Marketing Management, a textbook on the principles of Marketing Management, currently under development.

 

 

 

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