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MA International Commerce, 2004, scl
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Korea University, Seoul,
South Korea
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Published
• “Source Credibility of Company-produced and User-generated Content on the Internet: An Exploratory Study on the Filipino Youth.” Philippine Management
Review, vol. 17, no. 1, 2010
Unpublished
• “Marketing Products and Services
with User-Generated Content”, Research Paper, 2007.
• “Trends in Brand Repositioning”,
Case Analysis, 2006.
• “The Use of Mobile Marketing in
Customer Acquisition and Retention”, Discussion Paper,
Korea University, Seoul, South Korea, 2004.
• “Financial Integration in East
Asia: Prospects and Concerns”, Paper presented at the
Waseda (Japan) University-Korea University Summit, Seoul, South
Korea, 2004.
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